The Rhino ATV also known as the ‘Yamaha Rhino’, is an ‘All Terrain Vehicle’ brand from Yamaha Motor Company. ‘Yamaha Rhino’ is one of the prominent brands from the company’s deepest line of ATV’s. Yamaha started manufacturing ATV’s in 1980, wherein the company used its motorcycle and snowmobile expertise to manufacture the same. Since that, the brand Yamaha has become an industry master in terms of ATVs. In 2003, Yamaha manufactured its first Side-by-Side vehicle by introducing Rhino 660 to the list of Recreational vehicles. Since then, this Rhino brand of ATV’s has seen phenomenal growth with negligible incidents.
The ‘rhino ATV’ thrives to cater to every consumer segment, ranging from low-displacement Utility and Sport ATVs to higher performance race machines. The USP of this brand of ATV’s lies in the inclusion of salient features of a large utility ATV, with two side by side bucket seats equipped with seat belts. Safety is one of the highlights of all Rhino ATV. In fact, safety has always been the prime ingredient of Yamaha in positioning their ‘Rhino’ series of ATV’s; well placed on a ROPS certified structure.
‘Rhino’ brand of ATV’s: A journey of growth and popularity
2003: Yamaha announces the release of its new Yamaha Rhino 660.
2004-2006: The rhino ATV is popular with the public, but certain standards of safety are questioned by its owners.
2006: Yamaha addresses its customers to take caution of its vehicle’s propensity for tipping-over, and thus to avoid making turns too sharply or too quickly.
2007: Yamaha measures precautionary and safety measures.
2008: Seven singular Rhino ATVs got introduced, including the famous “Sport Edition” having a 686cc engine.
Rhino ATV today:
Today, the rhino ATV is better equipped in both- technical and fundamental values. The brand smartly incorporates the following features:
Comfortable interior
Automotive controls which includes three-point seat belt with anti-cinch shoulder belt.
686cc liquid/oil-cooled engine
Industry-exclusive fully automatic Ultramatic transmission.
Industry-exclusive On-Command In/Out 4WD feature.
Fully independent four-wheel suspension.
Thick bucket like seats to provide for a smooth ride
The ‘rhino ATV’, was originally manufactured for the farmers, for the purpose of hauling feed and hay to their animals, it has been an inspirational tool for other manufacturers to adopt the side-by-side format. Today, the vehicles are used in most of the recreational parks and thus having sought the apt name of being recreational vehicles rather than mere off-road vehicles. Most of them are Yamaha Rhinos. Since the inception of the Rhino brand of ATV’s in 2003, Yamahas sales are over 100,000 vehicles only in the U. S. itself. The worldwide sales are yet to be accounted for. Even though several competitors have tried to match up to this offering of Yamaha, they cannot be considered even close to it. Being the market leader in the ATV segment and having immense advantages make the rhino ATV a must have!
